Maximizing your brand’s Face book reach is a no-big deal! All you have to do is to follow some easy steps and get utmost bang for your buck.
The first and the foremost thing is to understand the concept of EdgeRank algorithm that decidedly lends hand in improving the content strategy on Facebook.
Facebook ascertains the most screen-worthy content by an algorithmic program known as EdgeRank. Affinity, weight and time are the three prime factors that determine one’s content value.
Weight, or popularity is decided on the basis of the type and quantity of engagement received on every post receives while affinity score depends on how many times a fan has engaged with your brand in the past. Last of all, the time and decline of your post play an important role. As the content gets stale, the degree of engagement wanes.
Know Your Audience
Be cognizant of the kind of fans you have! Study them to get acquainted with what content they want, when they want it and in what form. It will help you in catering to the needs of your audience and eventually increasing your reach by leaps and bounds.
Go for Succinct and Easy to Understand Posts
Brevity is the key to success. Many experts of Facebook emphasize on the efficacy of succinct content. As per many studies, a number of lengthy posts goes unread and are ineffective of producing lucrative outcome.
Couple the briefness with call-to-action verbs
Try to engage them modestly. Tell them to “like”, “comment” or “share” your post. Timely post is another essential criterion. Make sure to stay updated. Always Stick to High Quality ContentQuality Content breathes a life to ones page and is extremely important for expanding the Facebook reach. Valuable content ensures effectivity and has a long-lasting impact. Talking about the format, photos are the most engaging form of content that brands can post.